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Creating a well-designed sticker label is a critical component for any small business, not only does it need to be attractive to catch customers’ attention but also functional to be used on every product.
Deciding on your design and how you will print your sticker label is very important.
For us, we knew our product label had to be a sticker that can easily be placed on the lid cover of our cake jars. The sticker had to be durable and could withstand any conditions the jar may endure such as being placed in the fridge, freezer, or dishwasher.
The following is sponsored by Allstickerprinting. All opinions are 100% my own.
There are a few things you may want to consider when choosing if you want to make your sticker labels at home or hire a sticker company to create your sticker labels. While excellent results can occur from printing your sticker label, for affordability, consistency, and time management hiring a professional to print sticker labels works best for large orders.
Should You Do-It-Yourself Sticker Labels?
In the first order of business when buying sticker paper for DIY labels, you need to know what sticker paper is compatible with your printer. We have an inkjet printer at home, so we purchased paper that fit our machine.
In the beginning, doing it yourself was a great option for us to start with. As the resources are easily accessible with a wide selection of self-printing options available that you can either purchase online or at your local office supply store.
Pre-cut sheets that come in a variety of sizes and shapes are perfect, as you can use our printer to make sticker labels. This allowed us the ability to try out different designs and play around with our custom labels.
As most DIY stickers have a template you can use to print your logo on their blank label sheet. This option was ideal as the number of orders coming in was manageable in the beginning and we didn’t have the urgency to print stickers every day allowing us time to print our stickers labels on a leisure base when orders came in.
We would order a pack of 100 to 300 blank labels and print as needed. Over time we noticed several things: the color of our labels would change if our ink stock was low.
The color wouldn’t be as vibrant as the first set we printed. If the precut sheet was not placed in the printer correctly or the alignments of the design were off on the template and did not match the pre-cut sheets, it would throw off the printing, making 30 stickers no good for usage.
Causing us to waste several sheets in the process of getting one sheet right. This, in the end, caused us to waste not only stickers and ink but also time. Something relatively cheap originally started to become more expensive in the long run.
Another challenge we realized when using Do-it-yourself labels although we purchased waterproof stickers. Which is a critical selling point for us when making our jar lids is that our labels need to be freezer-safe, waterproof, and dishwasher friendly.
The sticker label’s colors would bleed and run into each other, while also easily rubbing off. This had us questioning whether it was time for us to turn to a professional sticker label company.
How do you know when it’s time to Go Pro: Choosing a Professional Sticker Label Company
For us, adding sticker labels to our cake jars, is essential as we need something long-lasting. We had minor success with Do-it-yourself custom labels in the beginning but as our product became more popular and our customers began to associate our brand with the sticker label.
We wanted to make sure our custom stickers were durable and consistent not only in quality but also in size and color with each print.
With this being said, we turned to a professional sticker company. When using a professional sticker company there are a few things you may want to consider. How affordable is the company? The cost of service to produce your sticker can’t undermine your overhead cost.
You want to receive a good product that is not going to raise your overall cost when making your product. Stickers for my jar lid covers are just a fraction of the total cost I need to pay, as I am now outsourcing the work.
It’s important to pick a company whose prices are affordable and won’t hurt your bottom line.
How easy is it to use a website to upload your design to create an order? Website navigation is a vital component when choosing a good sticker company.
If a professional sticker company has a user-friendly website, it allows consumers to access information quickly giving them confidence when ordering.
Making the process of navigating and clicking through inventory easily increases ease of usage which can then lead to reoccurring sales.
For our business, it is essential that once I create a profile to track orders, I can re-order quickly and my order arrives promptly every single time.
Customer service is an important component when choosing a professional sticker company. Although it can’t be measured in price, it can determine how long you will stay with a company.
When entrusting part of your business to another company be sure to read reviews and speak with someone via phone or online chat.
Customer service that is fast and efficient in my opinion helps consumers feel like a top-tier priority, with great customer service most patrons will stay loyal customers and recommend others.
Lastly, how is the quality of the sticker, as we already tried printing stickers ourselves, it was essential the quality of the sticker we ordered matched our needs. It not only needed to look vibrant in color but be durable enough to withstand being placed in the fridge, freezer, or dishwasher.
You can read more about our business How To Make Cake Jars.
Why I Choose Allstickerprinter to Print Sticker Labels
While researching to find the right sticker company can be a little tedious, doing your due diligence will be worth it in the long run.
I was excited when Allstickerprinter reached out to me to try their waterproof standard vinyl stickers, gloss finish, round, and kiss cut.
Allstickerprinting is a go-to sticker company that offers high-quality custom stickers and business cards. They offer affordable and budget-friendly sticker rates.
Allstickerprinting provided a great experience as their customer service was impeccable leaving me with a long-lasting impression of what was to come when placing an order with this sticker company. They provide prompt answers to my questions while making the ordering process very easy.
I received my final proof via email. The proof was sent as a PDF due to the compression of the file for security reasons and I received instructions on how to review my design and send back proof approval.
Once proof approval was received, it signaled the process to start printing. Within a week, my custom stickers arrived printed on high-quality vinyl as promised.
Take-away from this Collaboration
The sticker labels were printed on glossy high-quality waterproof vinyl that ensuring good, crisp printing results. The stickers have a thin exterior and fit perfectly on our cake jar lid covers.
The quality of the colors is vibrant and the sticker doesn’t easily tear when you try to take the backing off the sticker, this was very important to minimize the waste of stickers.
After this collaboration, I can honestly say these stickers are long-lasting and durable and meet the needs of my company.
Through this experience, I’ve also learned buying more saves you in the long run.
Quantities over 300 typically will save you more money in the long run as you are printing the same design but in larger quantities allowing companies to provide you with an overall better deal, be sure to look for that information on their website or when you call for a quote.
Conclusion
While there are various products currently on the market for Do-it-Yourself custom stickers or custom sticker labels made by a professional sticker company, you want to find the right product that works for your business.
Creating a sticker label that is custom and personal is essential to showcase your product while helping to bring attention not only to your product but your brand’s presence.
For us, it was essential to create something simple and economically efficient as we knew we needed to add a label to each jar we sold.
While Do-it-yourself sticker labels worked for a while it was not a long-standing solution that ended up causing more problems for our company as we grew larger.
Overall, printing stickers with a professional company has been a great experience, it’s affordable with a fast turnaround time, freeing up our time to focus on other aspects of our business.
I hope you found this blog helpful; I would love to learn more about your own sticker label experience, if you DIY and create them on your own or use a professional sticker printing company.
Leave us a comment below as we love hearing from our readers and never hesitate to reach out with any questions.
Until next time, Happy Caking!!
I am truly driven by what I create and bring the knowledge of what I have learned throughout the years to help other bakers turn a hobby into a new venture. I hope you find this blog warm and inviting as my goal is to fill it with delicious treats and awesome recipes.
